RESULT
In 2020, the swimwear market was valued at $16 billion, with expectations to surge to $21 billion by 2025. This growth is propelled by advancements in technology, eco-conscious materials, unisex offerings, active lifestyles, and a revived passion for travel. Coupled with the growth of social media and influx of emerging brands, those gearing up for "revenge travel" are presented with a diverse array of swimwear options.
Talia Collins sought an effective approach to enhance ad relevancy whilst setting the brand apart from the competition. With HEY X, we not only increased revenue and ROAS but also elevated brand presence via extensive interactions and clicks. By expanding our target audience and refining ad presentation and creativity, we laid the groundwork for outstanding yearly growth.
BRIEF
Talia Collins isn't just another name in the industry; she's the epitome of merging sustainability with luxury. Her swimwear brand promises not only eye-catching designs but a commitment to our planet, showcasing that style doesn't have to compromise ethics. Talia Collins aimed to boost revenue and elevate ROAS from both new and existing customers using paid media marketing.
WHAT WE DID
Leveraging Talia's captivating designs and insightful data, we crafted ads that truly resonated with our audience. We rolled out an extensive paid media campaign to elevate brand visibility and attract more customers. This approach allowed Talia Collins to offer personalised messaging at every stage, from first discovery to final purchase.
CLIENT
Talia Collins
TYPE OF CLIENT
Luxury & Swimwear
CATEGORY
Paid Media Campaign
LUXURY MEETS SUSTAINABILITY
