RESULT
Challenged by rising CPCs and reduced budgets as a result of the recession, effective targeting has become considerably important for new brands across the UK. While all recessions are different, businesses that approach it as an opportunity to invest in innovation, cost efficiency and brand differentiation stand to emerge stronger.
HEY X delivered growth not only in revenue and ROAS but in brand awareness via extensive reach and clicks. Through expanding beyond the previously utilised personas, combined with the correct delivery of advert format and creative provided a stable platform for exceptional year-on-year growth.
BRIEF
Designerwear offers top designer clothing at competitive prices, built on a customer-focused philosophy.
The fashion industry is fast-paced with new releases weekly. This rate of change makes it hugely challenging and expensive to put the right advertising in front of the right people.
WHAT WE DID
Utilising a creative template in combination with data insights from PPC and Paid Social meant it was possible to populate ads with imagery and messaging that was most likely to resonate with the audience. Our use of data opened the door to multivariate testing, the insight from which has helped inform and incrementally improve the performance of Designerwear's media channels.
CLIENT
Designerwear
TYPE OF CLIENT
Luxury Fashion
CATEGORY
Paid Media, Campaign
MAKING OF A RETAIL BRAND IN A RECESSION
