RESULT
The beauty industry is highly saturated with new releases weekly and resellers targeting the same audience, leading to a loss in impression share. This makes it hugely challenging and expensive to put the right content in front of the right people.
Neal's Yard Remedies needed a cost-effective solution that would make their ads as relevant as possible to improve performance and reduce wastage. Over an 8-week period, the campaign resulted in 260k new sessions to site while reaching 14 million people online.
BRIEF
Neal's Yard Remedies is the UK's foremost destination for scientifically formulated, ethical, effective, natural health and beauty. As a wellness brand with a wealth of experience in holistic health targeting an older demographic, how can we serve relevant content to a younger audience when launching Wild Rose Face Collection?
WHAT WE DID
We rose (no pun intended!) to the challenge utilising highly engaging beauty creators to deliver a full-funnel marketing campaign across Neal's Yard Remedies' paid and organic channels.
CLIENT
Neal's Yard Remedies
TYPE OF CLIENT
Beauty & Wellness
CATEGORY
Website, Paid Media, Affiliates, CRM, and Social Media, Campaign
TAKING ON ZILLENNIALS
