RESULT
The homeware goods market is on a swift ascent, projected to reach $2,069b by 2028. Driven by consumer spending, urbanisation, and a penchant for personalised living spaces, its growth was further accelerated post-pandemic as people sought to establish home offices and enhance living spaces. This trend has triggered an online shopping surge, with giants like IKEA and Amazon at the forefront, capitalising on convenience.
Abode Jungle aimed to sharpen ad relevance and differentiate itself in the market. So far, with HEY X's strategy, orders for Abode Jungle have surged by 623%, and its brand visibility has soared through significant engagement and clicks. By broadening our audience and honing our ad strategies, we've set the stage for excellent annual growth.
BRIEF
Abode Jungle was born out of a love for interior design and a desire to make high-quality home decor accessible to everyone. What started as a small, family-run business has grown into a trusted and innovative online destination for home decor enthusiasts. The scope was brief but concrete - Abode Jungle set its sights on amplifying online transactions and revenue.
WHAT WE DID
By harnessing the power of PPC and Paid Social, we aimed to engage a wider audience, reaching both new and loyal customers, and offering them a seamless digital shopping experience that not only meets but exceeds their expectations. We developed fresh designs and initiated brand campaigns to drive brand awareness to enhance performance across PPC and Paid Social, with emphasis on AdWords and Pinterest.
CLIENT
Abode Jungle
TYPE OF CLIENT
Homeware Goods
CATEGORY
Paid Media Campaign
TRANSFORMING HOUSES INTO HOMES
